Friday, March 21, 2025

The Chupa Chups Logo

By Jonathan Shih




Salvador Dalí designed the Chupa Chups logo in 1969, with a flower shape and colors red and yellow, placing it on the top of the wrapper to maximize its visibility. Chupa Chups, created in 1959 by Enric Bernat, came from the idea of adding a stick to candy to prevent kids from getting dirty. With a sticky name and innovative design, it became a global phenomenon, selling in more than 108 countries.

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